Current Status and Comparative Study on the Influences of Cattle Packed and Unpacked Milk in Tamil Nadu: A Detailed Survey

Abstract

As milk is a very important component of the people’s diet, this study explores consumer preferences for milk in Perambalur, Tamil Nadu, India, and also tries to determine consumer types based on their references and socio-demographic factors. To reach these objectives, this study was designed a conjoint choice experiment survey and collected primary data in the most populated city of Perambalur. Then the data were analyzed using chi-square test, analysis of variance (ANOVA) and F-test to determine milk classes based on the product attributes. Thus, present study was aimed to get detailed knowledge about the packed and unpacked milk in Perambalur district, Tamil Nadu, India. In brief, the study deals with the customer satisfaction regarding both packed milk and unpacked milk; get detailed survey on maximum usages of packed and unpacked milk among people. Further, this study extended to know about the contents which are added into milk during processing and transportation. The primary data were collected through a questionnaire to the individual persons and the secondary data were collected from various books, magazines, journals, and Internet. From the obtained data, we can get more details in terms of tendency of milk, criteria of milk standard quality and sensory properties. Accordingly, this study provides useful information to different stakeholders including cattle farmer and local vendors. In addition, the milk industry and its marketers may benefit from this information by using it to strategically market their milk to different groups.

Keywords: Milk, packed, brand, nutritional composition, consumer preference

Cite this Article

Vinola R, Swaminathan R, Jeevithan E. Current Status and Comparative Study on the Influences of Cattle Packed and Unpacked Milk in Tamil Nadu: A Detailed Survey. Research & Reviews: Journal of Dairy Science and Technology. 2015; 4(2): 6–11p.