A Study on Library Professional’s Attitude Towards Information Marketing in Selected Arts and Science Universities, Tamil Nadu

Abstract

Abstract
This study aims to investigate the library professional’s attitude towards marketing of information products and services, and to assess marketing activities administrated in the selected public arts and science university libraries in Tamil Nadu. For the survey, a structured questionnaire was distributed among the library professionals working in the university libraries. The findings showed that majority of the university libraries were well equipped with modern technology; respondents’ marketing attitude was positive; all the university libraries were implementing various marketing strategies and social media tools for their marketing activities. Most of the libraries were using web portals for disseminating digital resources.

Keywords: Marketing of information, marketing program, promotional activities