Web-based Marketing of Information Products and Services in Arts and Science University Libraries: A Study

Abstract

Abstract
The paper aims to access the attitude of library professionals towards web-based marketing of information products and services in the university libraries. A structured questionnaire was administrated collecting data from eight arts and science university library professionals in Tamil Nadu. Statistical method includes for data analysis and five-point Likert scale used to measure the marketing attitude of the respondents. Findings showed that the respondents web-based marketing attitude was positive; majority of the university library professionals agreed that library website and social networking channels are suitable media for marketing of digital products and service. Library website can able to provide direct links to the users to access various e-resources from in and far-off places. They indicate computer, technically skilled manpower and slow speed of internet are the problems faced by the libraries to providing web-based information services in the university libraries.
Keywords: Library, Arts, Science, Web portals, Resources

Cite this Article Selvam R, Subramanian N. Web based Marketing of Information Products and Services in Arts and Science University Libraries: A Study. Journal of Advancements in Library Sciences. 2016; 3(1): 62–73p.