Web-based Marketing of Information Products and Services in Arts and Science University Libraries: A Study

Authors

  • Selvam R.
  • Subramanian N

DOI:

https://doi.org/10.37591/joals.v3i1.365

Abstract

Abstract
The paper aims to access the attitude of library professionals towards web-based marketing of information products and services in the university libraries. A structured questionnaire was administrated collecting data from eight arts and science university library professionals in Tamil Nadu. Statistical method includes for data analysis and five-point Likert scale used to measure the marketing attitude of the respondents. Findings showed that the respondents web-based marketing attitude was positive; majority of the university library professionals agreed that library website and social networking channels are suitable media for marketing of digital products and service. Library website can able to provide direct links to the users to access various e-resources from in and far-off places. They indicate computer, technically skilled manpower and slow speed of internet are the problems faced by the libraries to providing web-based information services in the university libraries.
Keywords: Library, Arts, Science, Web portals, Resources

Cite this Article Selvam R, Subramanian N. Web based Marketing of Information Products and Services in Arts and Science University Libraries: A Study. Journal of Advancements in Library Sciences. 2016; 3(1): 62–73p.

Downloads

Published

2018-04-19

Issue

Vol. 3 No. 1 (2016)

Section

Research Article

License

Declaration and Copyright Transfer Form

(to be completed by authors)

I/ We, the undersigned author(s) of the submitted manuscript, hereby declare, that the above manuscript which is submitted for publication in the STM Journals(s), is not published already in part or whole (except in the form of abstract) in any journal or magazine for private or public circulation, and, is not under consideration of publication elsewhere.

  • I/We will not withdraw the manuscript after 1 week of submission as I have read the Author Guidelines and will adhere to the guidelines.
  • I/We Author(s ) have niether given nor will give this manuscript elsewhere for publishing after submitting in STM Journal(s).
  • I/ We have read the original version of the manuscript and am/ are responsible for the thought contents embodied in it. The work dealt in the manuscript is my/ our own, and my/ our individual contribution to this work is significant enough to qualify for authorship.
  •  I/We also agree to the authorship of the article in the following order:

Author’s name                                    

 

1. ________________

2. ________________

3. ________________

4. ________________

 

We  Author(s) tick this box and would request you to consider it as our signature as we agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal.