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Digital Marketing: A Scientometric Assessment of World Literature during 2000 -2022

Lakshmi S., Santhi L.

Abstract


This paper analyzes world publications on digital marketing research using quantitative and qualitative indicators using Web of Science (WoS) database. Digital Marketing research published a total of research articles in during the study period 2000 – 2020. The paper provides an outline of the most productive countries, organization, authors and journals on select bibliometrics indicators. The top 10 highly cited papers in this area are also analyzed.


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References


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DOI:https://doi.org/10.1007/s11192-015-1672-9

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DOI: https://doi.org/10.37591/joals.v10i1.3689

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