Current Status and Comparative Study on the Influences of Cattle Packed and Unpacked Milk in Tamil Nadu: A Detailed Survey

Authors

  • Vinola R.
  • Swaminathan R.
  • Jeevithan E.

DOI:

https://doi.org/10.37591/rrjodst.v4i2.414

Abstract

As milk is a very important component of the people’s diet, this study explores consumer preferences for milk in Perambalur, Tamil Nadu, India, and also tries to determine consumer types based on their references and socio-demographic factors. To reach these objectives, this study was designed a conjoint choice experiment survey and collected primary data in the most populated city of Perambalur. Then the data were analyzed using chi-square test, analysis of variance (ANOVA) and F-test to determine milk classes based on the product attributes. Thus, present study was aimed to get detailed knowledge about the packed and unpacked milk in Perambalur district, Tamil Nadu, India. In brief, the study deals with the customer satisfaction regarding both packed milk and unpacked milk; get detailed survey on maximum usages of packed and unpacked milk among people. Further, this study extended to know about the contents which are added into milk during processing and transportation. The primary data were collected through a questionnaire to the individual persons and the secondary data were collected from various books, magazines, journals, and Internet. From the obtained data, we can get more details in terms of tendency of milk, criteria of milk standard quality and sensory properties. Accordingly, this study provides useful information to different stakeholders including cattle farmer and local vendors. In addition, the milk industry and its marketers may benefit from this information by using it to strategically market their milk to different groups.

 

Keywords: Milk, packed, brand, nutritional composition, consumer preference

Cite this Article

Vinola R, Swaminathan R, Jeevithan E. Current Status and Comparative Study on the Influences of Cattle Packed and Unpacked Milk in Tamil Nadu: A Detailed Survey. Research & Reviews: Journal of Dairy Science and Technology. 2015; 4(2): 6–11p.

Downloads

Published

2018-04-20

Issue

Vol. 4 No. 2 (2015)

Section

Research Article

License

Declaration and Copyright Transfer Form

(to be completed by authors)

I/ We, the undersigned author(s) of the submitted manuscript, hereby declare, that the above manuscript which is submitted for publication in the STM Journals(s), is not published already in part or whole (except in the form of abstract) in any journal or magazine for private or public circulation, and, is not under consideration of publication elsewhere.

  • I/We will not withdraw the manuscript after 1 week of submission as I have read the Author Guidelines and will adhere to the guidelines.
  • I/We Author(s ) have niether given nor will give this manuscript elsewhere for publishing after submitting in STM Journal(s).
  • I/ We have read the original version of the manuscript and am/ are responsible for the thought contents embodied in it. The work dealt in the manuscript is my/ our own, and my/ our individual contribution to this work is significant enough to qualify for authorship.
  •  I/We also agree to the authorship of the article in the following order:

Author’s name                                    

 

1. ________________

2. ________________

3. ________________

4. ________________

 

We  Author(s) tick this box and would request you to consider it as our signature as we agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal.