A Study on Current Situation of Fish Market in India: Problems and Prospects
Keywords:
Marketing, hygiene, icing, fish handling, tradersAbstract
For achievement of the target efficient production system and consumer satisfaction fish marketing is very crucial. From the producers to consumers who are involved in flow of the goods and services should be satisfied for making an ideal market. To analyse market behaviour for fish wholesale market and the socioeconomic status of fish marketers this study was carried out. For personal interview and primary data collection a random sampling technique was used to select a few market functionaries. By using descriptive statistical method, the primary data were analysed. The result shows that fish trade is carried out by mainly men and also women somewhere. The majority respondents have large family as while their education level is low. Fish handling, packaging, icing, transportation facilities, cold storage are in poor condition in the market’s infrastructure facility. The constraints being faced by the fish farmer was also identified by this study. As time flows, the price of fishes gets higher in West Bengal than the others state of India.
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